Thursday, March 6, 2008

Waterloo Launches Branding Campaign

Last week, the Waterloo Arts and Entertainment District launched its new marketing campaign. A new logo was unveiled for the district that will be used in print media and neighborhood signage.

Also, a marketing campaign was started in the Free Times that informs the region about happenings in the district. The advertisements are bright, colorful, creative and a bit witty. Ads can be seen in each week's Free Times promoting events, artist housing, and new businesses.

We want to thank Neighborhood Progress Inc and an anonymous donor for providing the funding necessary to launch this new initiative.

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