Collinwood Rising is a collaborative effort to transform
North Shore Collinwood, a neighborhood on the east side of Cleveland, by
activating the growing grassroots art movement taking place in the community.
The initiative aims to combat urban vacancy through art interventions,
including converting vacant spaces into an artist-inspired playground, a
performing arts incubator and artist live/work space and commercial
storefronts.
Northeast Shores Development Corporation is leading this
multi-organization initiative. ArtPlace spoke with Brian Friedman to discuss how
the Collinwood Rising placemaking initiative is changing the way Northeast
Shores does business.
Brian: Is there a
new challenge that engaging in creative placemaking presents for you, your organization
and the artists who work with you? Are there new skills required?
For us, Collinwood Rising is a remarkable experiment in
collaboration. Throughout our organization’s history, Northeast Shores has
engaged in strategic partnerships with peer organizations and with our
residents and workers, a process that has been fluid and organic and central to
our mission. With Collinwood Rising, we are expanding those partnerships in a
short timeframe, and we believe the stakes for success are very high.
ArtPlace’s generosity in funding Collinwood Rising is
providing us with an opportunity to take our collaborative efforts to a new
level, with more partners engaged in more revitalization efforts and with even
more opportunity for everyday individuals to leave their creative mark on the
neighborhood. The funding has provided us with a unique opportunity to not only
invest in bricks-and-mortar projects but to empower residents and workers to
play a bigger and more direct role in directing the course of the neighborhood.
We feel a very strong sense of responsibility to do this well … and to do it
quickly.
While this process has been both interesting and
rewarding, the formalization and cultivation of meaningful collaborative
efforts is also a time-consuming effort. Our organization wants to nourish
relationships and make them meaningful for all participants in the project,
whether those partners are helping us imagine what an artist-inspired
playground might include or what type of pop-up activities will have the
biggest benefit for our local businesses. We want people to feel like their
voices are being heard. We want to encourage hundreds of people to increase
their level of investment, pride and passion for the North Shore Collinwood
neighborhood. This is not a process that can be rushed. At the same time, we
need to deliver results quickly so that we create a sense of real possibility
around the initiative.
As a result of
receiving the ArtPlace award, there has also been an unexpected and welcomed increase
in private interest in our community, including from a prominent local
restauranteur who is exploring opening approximately 5 restaurants concurrently
in our arts district in 2013. All of this investment has been incredible for
our community, but it also contributes to our already aggressive calendar. Lending
our support to nurture private interests, while simultaneously implementing
ArtPlace, while also maintaining and expanding our ongoing efforts to
revitalize vacant housing and storefronts, makes for busy days … which could
become a challenge for our staff and for our partners without a great deal of
care.
But what a
problem to have! For “Rust Belt” neighborhoods like ours, the idea of “too
much” investment, “too much” excitement around the potential here – that is an
incredible turn-around that speaks to the promise of the entire Great Lakes
region. While we may need to adjust to new expectations and a new list of
deliverables, the potential rewards are incredibly great.
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