When the Medic Drug closed their chain throughout the region, East 185th Street lost their longtime drug store. Residents immediately demanded that Northeast Shores secure another drug store so residents can walk (or use public transportation) and meet their pharmacy needs.
We immediately jumped into action by determining that Rite Aid was the only drug store chain that was both expanding quickly and investing inside the city. We created a colorful creative mailing and bombarded Rite Aid’s corporate offices. Thankfully, our ploy worked. The response received was that our flyer was creative and that East 185th Street would be a great location for a new Rite Aid.
While our intent was to convince Rite Aid to build within the city limits (specifically the existing Medic Drug location or the site where the new KeyBank will be), Rite Aid wanted to be as close to Euclid Hospital as possible. Rite Aid purchased several commercial buildings at the southeast corner of Lakeshore and East 185th Street. Many of these buildings had been vacant for quite some time.
Rite Aid then commenced with demolition of the existing structures and construction of their brand-new building. Rite Aid’s total investment exceeds $1.5 million.
Last Thursday, Rite Aid opened their doors with multiple two-for-one specials. Go by and check it out. And remember, it all started with our mailing to Rite Aid.
Thursday, January 22, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment